• Competitive position: PNC tries to become the leading company in producing and trading of cultural products in Vietnam.
• Distribution: the current bookstore chain will be increased to 40 bookstores in 15-20 provinces/cities nationwide.
• Management: effective and efficient management by professional and skilled ones.
• Revenue of 2010: VND 600 billion
• Margin: 7%
• Market cap: VND 500 billion